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Digital Marketing

Digital Marketing:
Converting strategies as per your unique needs.

digital marketing

What is Digital Marketing

Digital marketing is the process of producing content or creating ads for social media websites in order to advertise your goods and/or services. Social media marketing is continuously changing as new features and platforms appear every day.

Digital marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While digital marketing as a whole is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience spends their time on.

Facebook Marketing

With just under 30 Million Users in South Africa, Facebook can be the biggest source of clients or leads in our country. Meta has embraced online advertising and in fact, is raking in the rewards. Their targeting algorithm is very good at finding customers and getting your ad in front of them.

But, users are bombarded daily with ads and recent changes to the privacy and tracking laws, have made it a fair bit more difficult to get results.

At Enrom Graphics, we keep up to date with the latest updates and trends, and through researched targeting techniques, we only advertise to customers that are likely to use your services or purchase your products. 

facebook ads
instagram ads
Instagram Marketing

While only coming in at just under 7 Million users in South Africa, Instagram still has a role to play in any marketing strategy. The reason is that they are owned by Meta, the same company that owns Facebook.

When running Facebook ads, you have the option to include Instagram users in your targeting campaign. This in turn gives you access to a different market altogether. Depending on your target customer demographic, we would suggest including Instagram in your overall strategy.

Feel free to contact us to discuss your specific online marketing strategy.

Google Ads

There is no denying the influence this heavyweight of the internet has on our daily lives. With more than 41 Million South Africans using the internet daily, 95% of those, will use Google as their Search Engine of choice.

Google offers paid advertisements that will be tactically displayed to users depending on their search terms. Unlike Facebook, you aren’t charged for just displaying your ad, but only when users click on your ad.

The Google Ads auction is focused around keywords – advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP.

google ads
linkedin ads

Linkedin Ads

LinkedIn is a social networking platform designed for professionals and businesses to connect, network, and engage with each other. It boasts a user base of over 740 million members across more than 200 countries and territories, making it the largest professional network in the world.

LinkedIn is a great platform to advertise on because it offers a unique opportunity to target a highly engaged and specific audience. With LinkedIn Ads, businesses can target users based on job title, industry, company size, location, and more. This allows for a highly targeted and effective advertising campaign, with the potential to reach decision-makers and influencers within a specific industry or organization.

Search Engine Optimisation (SEO)

SEO services refer to the strategies and techniques implemented to improve a website’s ranking and visibility on search engine results pages (SERPs). SEO is critical for any website, as it can increase organic traffic, drive leads, and boost revenue.

Our services include keyword research, on-page optimization, off-page optimization, content creation, link building, and technical SEO.

Want to learn more about SEO – Read this Blog Post “What is SEO?” 

what is seo
Feel free to contact us to discuss your
specific online marketing strategy.