What Is SEO?
Search Engine Optimisation (SEO) helps Google understand your website - and helps customers find you online.
SEO is the process of improving your website so that it ranks higher on Google.
Higher rankings = more visibility, more traffic, and more potential customers.
It involves three core areas:
On-Page SEO
Optimising your website content, keywords, titles, and structure.
Technical SEO
Improving performance, site speed, mobile optimisation, and fixing technical issues.
Off-Page SEO
Building authority through backlinks, citations, and consistent online reputation.